Top 5 Meal Kits & Specialty Foods Apps in Kenya: Q1 2025 Performance

In the first quarter of 2025, the performance of top meal kits and specialty foods applications in Kenya showed varied trends across downloads, revenue, and active users. Here's a closer look at the statistics from Sensor Tower.

Vivino: Drink the Right Wine had a fluctuating revenue pattern, peaking at around $89 in the first week of March. Downloads remained fairly consistent, with minor fluctuations ranging from 52 to 96 weekly. The app maintained a steady active user base, averaging around 400 users per week.

HelloFresh: Meal Kit Delivery saw a gradual decline in weekly downloads, starting from 57 in mid-January and dropping to 12 by early March. Despite this, the app's active users showed resilience, averaging close to 850 weekly.

CakeFizz: Online Cake Delivery showcased stable active user numbers, hovering around 80 to 96 throughout the quarter, even though downloads were minimal.

EveryPlate: Cooking Simplified experienced low download numbers, with a slight increase in active users from 110 to 145 at the start of the quarter, before stabilizing around 122 by the end.

Unfortunately, HiddenWines did not report any significant activity in terms of downloads or revenue during this period.

For more detailed insights and data, visit Sensor Tower. This data provides valuable insights into market trends and app performance in Kenya's growing food delivery and specialty foods sector.